The Story Behind Wimmer Realty

Tim Wimmer hadn’t planned on being a real estate agent. He started off his career running a construction company, but a series of events led him to realize it was time to switch gears.

In 2004, Tim studied and earned his real estate license to get his new start in the world of commercial real estate. Consequently, he was one of the first in central Wisconsin to specialize in the field. Drawing from his time in construction and his time spent working for his father, a real estate developer, it became the perfect marriage of his skillset and knowledge.

Business started out smoothly, but you can guess what happens next: 2008 hits. The economy began to collapse in which commercial real estate was hit hard. Like all good stories, opportunity comes out of hardship. One of his clients, living in Arizona at the time, wanted to sell an apartment building. This particular building was a money pit as the owner put about $25,000 per year into the building. The client asked, “Tim, why don’t you manage this property for me?”

Tim managed it and soon was able to turn it around so they no longer had to feed it; it began to cash flow.

The next big change happened in 2018 when Wimmer Realty was asked to list a nursing home for sale. The worst thing they could do was put a ‘For Sale’ sign outside - no one would take a family member there if it showed signs of instability. So, they listed it confidentially. It almost closed, but financing fell apart right at the end. Tim thought they’d be better off marketing it with a business broker, rather than a commercial agent. The owners agreed and Tim called around. After calling four of five different business brokers, he noticed two patterns:

1. None were in the Wausau area

2. All were too busy to come visit the business

Tim’s eyes opened as he realized Wausau needed a business broker.

In 2019 after researching his options, Wimmer Realty purchased a franchise of Transworld Business Advisors, thus beginning a venture into business brokerage.

Today, Wimmer Realty is one of Wausau’s only full-service real estate agencies that offers residential, commercial, business listings, and property management all under one roof. After 20+ years in real estate, the biggest takeaway? Embrace the change, because within those changes can lie our greatest opportunities.